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Industry segmentation includes taking the entire heterogeneous market for an item and dividing it into quite a few sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all important factors.[twelve] The method is carried out for two principal reasons: far better allocation of a firm's finite means and to highe

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Positioning considerations how to situation an item inside the minds of individuals and inform what attributes differentiate it within the competitor's items. A organization frequently performs this by manufacturing a perceptual map, which denotes similar merchandise manufactured in exactly the same marketplace As outlined by how customers perceive

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